Marketing Management

Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitors'? Are you ready to dive into international marketing issues? Then Marketing Management might be the right choice for you!

What will you be studying?

The first year focuses on the fundamentals of marketing. Subjects will include international marketing, communication, intercultural competences, sales and business development. In international project groups, you will work on real-life company assignments and apply theory to practice.

The essence of marketing is to convince a consumer, whether an individual or a business, why they should choose your product or service (and not that of a competitor). Due to digitalisation and globalisation, the marketing field is fast-evolving and trend-sensitive. The social media tools businesses use to promote their products nowadays will probably have changed five years from now. As a marketing professional, keeping up with the latest developments is a constant challenge.

This is why, in our Marketing Management programme at Hanze UAS, we teach you theory as well as help you develop the skills you need in order to stay on top of your game. Every unit in our programme consists of theory, projects done in international project groups, and skill-building.

Naturally, we teach you how to aim for profit, but we also find it important to take the world around us into consideration. Therefore, we draw special attention to the topics of ethics and corporate social responsibility. Besides that, we focus on intercultural competencies throughout the programme. You will work in international and intercultural project groups. This may be challenging at first, but it will be a lot of fun and an enriching experience in the end.