Creative Business

HU University of Applied Sciences Utrecht
Miasto, kraj
Utrecht, Netherlands
Czas trwania studiów
4 lata
Zakres programowy
International Business, Marketing, Media Management, Media Studies & Mass Media, Communication Sciences
Koszty studiowania
2168.00 EUR
Rodzaj studiów
Rozpoczęcie studiów
Zakończenie rekrutacji
O programie
Wymagania rekrutacyjne
Możliwości kariery

State-of-the-art programme

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication. It equips you with a blend of professional skills highly desired by employers in creative industries such as advertising, media and entertainment, design, music, publishing, gaming, fashion and IT, but also in other organisations – commercial and non-profit – and consultancies. Along the way you learn how to manage the commercial power of creativity, to think strategically and conceptually and to find innovative ways to solve the challenges of today’s international creative business.

Creativity meets business

We give you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative business. But more than that, CB allows you to build your own professional profile and personal brand by creating your own learning paths and goals based on your particular needs, interests and background. You acquire the skills needed to become a flexible and creative forward thinker with an entrepreneurial attitude, analytical abilities and collaborative competences.

Global flexibility

This programme prepares and trains you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects. For example, you might learn to write a marketing plan, bring an American disruptive product or brand to the European market or introduce a European innovation to Africa and the Middle East. Not only do your fellow students come from all over the world, but your tutors represent at least fifteen different nationalities and you spend at least one semester of the programme working or studying abroad. All in all, then, our curriculum trains you for international careers at employers with a creative core, from vintage to start-up to scale-up, who are looking for bright, innovative, enthusiastic and well-organised people to join their team and to propel their commercial potential.


  • "Personal Branding" programme - meetings with Creative Business students and helping them to find out their future way - what kind of path for the specialization to choose in Creative Business programme;

  • Every year HU is organizing conference "Creative Business" where all students must to take part and meet and learn from the best CB experts;

  • Very International Lecturers who are from all around the world;

  • 50% of students in the classrooms are international.

More information about this programme You can find here.

Wymagania rekrutacyjne
  • Wypis ocen – jeśli wciąż się uczysz i dlatego nie masz jeszcze świadectwa ukończenia szkoły średniej, bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu oraz termin jego przesłania znajdziesz tutaj.
  • Świadectwo dojrzałości – w przypadku ukończenia szkoły średniej nie potrzebujesz wypisu ocen – wystarczy, że do formularza aplikacyjnego załączysz Świadectwo dojrzałości wraz ze świadectwem ukończenia liceum (bądź technikum).
Wymagania odnośnie języka angielskiego

Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób:

  • IELTS - 6.0
  • TOEFL – 80

Our graduates have excellent career opportunities in communications, marketing, media and the creative industries. You typically begin in an entry-level position, but soon progress into more strategic or managerial roles. Jobs you can expect to qualify for include…

  • Online and social media marketer

  • Online experience manager

  • Brand strategist

  • Media planner

  • Designer

  • Multimedia editor

  • Media manager

  • Content manager

  • SEO specialist

  • Social media consultant

  • Social media manager

  • Communications manager

  • PR consultant

  • Corporate communications and public affairs manager

  • Media relations officer

  • Corporate relations officer

  • Marketing communications manager

  • Marketing consultant

  • Advertising account manager

  • Product manager

(Source: CB Alumni Network)

Seventy-five per cent of Creative Business graduates find employment within three months. The programme’s flexibility and variety are reflected in the wide range of organisations in which these graduates build their careers, from multinational businesses in the Netherlands and abroad to their own start-up companies.

What salary can you expect?

Salaries are highly dependent on a variety of factors, so individual experiences will differ. However, multinational companies typically offer higher-than-average pay rates and our internationally-minded graduates are in considerable demand in this sector. As a result, the current average gross starting salary for CB graduates is approximately €24,000 per year.