The Marketing Management programme will qualify you to independently carry out work within analyzing, planning and implementing solutions that broadly relate to marketing in trade, production and service companies nationally and internationally.
The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.
The programme consists of five core areas: International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management and Business Law.
The core areas of the programme take the form of cross-disciplinary components/themes, specialization components, an internship and a Final exam project, totaling 120 ECTS.
In the third semester, you will choose a specialization that will give you the opportunity to improve your study and professional competencies.
Specializations amount to 20 ECTS.
A degree in Marketing Management is a good step towards a vibrant and creative career in the marketing and communication world.
For example, you can work as: