Branding & Marketing Management will qualify you to work professionally with marketing and branding within the fashion and lifestyle sectors. You will acquire strategic and creative competences within branding and work with existing brands as well as new brands and concepts. Taking an analysis of the values of the brand as well as trends and tendencies on the market as your starting point, you will communicate, plan and carry through marketing measures aimed at the existing target group – both strategically and visually. You will learn to employ different marketing channels – from homepages to outdoor, and you will gain insight into how to choose the right channels for just your concept. The teaching includes a mixture of cases and true to life issues related to fashion and lifestyle companies.
Wypis godzin oraz ocen – bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu oraz termin jego przesłania znajdziesz tutaj.*
You will most likely be in the company’s marketing department where you can work broadly with branding and marketing assignments within fashion and lifestyle.
Assignments could be:
VIA University College is already making a huge effort to help international students find internships and jobs in Denmark. For several years, our Career Service Centre has been offering VIA students help and guidance in searching for jobs and internships in Denmark by offering workshops on “how to write a CV”,or “how to write an application”. The Centre also organizes company dating – a campus fair where students get to meet a lot of Danish companies to hear more about career opportunities. The Career Service Centre is currently intensifying these activities in response to both the Ministry’s and VIA’s wish for international students to remain in Denmark after graduation. We will be offering graduates even more events and opportunities to meet the companies, just as the opening hours at the Career Service Centre have been extended and more seminars will be held. We want our international students to experience that access to the Danish companies and to the Danish labour market will be even easier in the future.
Attached you can find more information about some of the coming events, just as you can find more information on Facebook and on our website :