Creative Business

Have you ever wondered how awesome media concepts work? Are you interested in the latest media trends? Are you curious about creating media products yourself? At Breda University of Applied Sciences, you can discover the world of media. 

Do you want to learn everything about the use, structure and application of media such as television, radio, events, outdoor advertising, online marketing and data-base marketing? Come and study International Media and Entertainment Management and you will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

Practice-based, connected to the industry

The Creative Business programme is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, often for real external clients, you will discover what media and entertainment management is all about.

In-school training company

Throughout the entire programme you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, for example developing a website, writing a communication plan or organising a media event.

In the third year you will choose one of the specialisations: 

• Marketing
  A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.
• Production
  A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product, for example, magazines, television shows and websites. You coordinate the editing and production process, which means that you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.
• Content
  A content specialist is actually a storyteller who knows how to engage his or her target group. He or she is the creative mind behind a media concept and responsible for the development and completion of that concept so that it can then be produced. You create meaningful media experiences, with creativity as one of your main tools.