The main focus in the Leisure and Events Management course is how to create meaningful and memorable experiences for individuals, organisations and communities in a sustainable way. You will quickly learn to look beyond the allure of the industry and will truly learn to understand the business and organisational aspects involved. During your four years, you will acquire a solid grounding in marketing, business economics, new media, project management, Corporate Social Responsibility (CSR), and communications. You also gain first hand practical experience in the different leisure sectors: events, tourism, sports, arts and culture, recreation and media.
You will spend the last three semesters of your course specialising in a sector of the leisure industry, choosing from Sports, Events, Art and Culture and Tourism. By taking two minors, doing an internship and working on your thesis, you will become fully immersed in the field of your choice.
You will spend a full semester working on honing one of a leisure manager’s key skills: organising events and projects. Events are becoming an increasingly popular way for businesses and organisations to build customer loyalty. You will take two English-language modules, on completion of which you will receive a certificate from the relevant industry associations. Find out more about Event Management.
This specialisation prepares you for a career in the world of sports., You will get to incorporate the knowledge you acquired in the previous two and a half years of your Leisure and Events Management course. This is important since, as a sports manager, you will inevitably be dealing with related sectors such as tourism, the media and recreation. Note that more general sport management courses do not offer this same breadth of knowledge. Find out more about Sports Management.
Art and Culture Management
In this course, you will be trained to understand how cultural organisations such as museums, theatres, cultural centres and pop music venues are run. You will learn about management, booking events and performances, financial management, arts funding, and marketing. In addition, you will explore the art scene in an international city and come up with a field of research or other projects to undertake.
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A Bachelor’s degree in Leisure and Events Management is your ticket to a career in management, policy making or consultancy in the world of sports, tourism, the media, recreation, and arts and culture. As a student in our course, we expect you to have inspiring ideas about sustainable Leisure and Events Management, be a strategic thinker and enjoy working as part of a multidisciplinary team.
No day is ever the same!
You will juggle a multitude of tasks as a Leisure and Events Management professional, acting as a key coordinator and communicating at all levels of the organisation. Your work may involve anything from developing ideas for sporting events and booking concerts for a large pop music venue to handling the marketing for a theme park or museum.
Careers open to you after graduation include:
Event Manager at a sports marketing company
Booking Manager/Entertainment Manager for a major music venue
Marketing and Communications Manager at a theme park
Museum Project Manager
Government Policy Officer focusing on tourism and recreation