The world of international fresh business covers all the primary production of fresh products in all thinkable domains: from meat over dairy, flowers, plants, mushrooms and nuts to all kinds of fruits and vegetables. Besides production, also the first steps of processing of the primary products are part of our world of fresh business. But don’t forget the entire surrounding environment of suppliers, consultants, and logistical service providers, who form an integral part in this dynamic field of business. Yes, it deals with products and services, but the bottom line is, it always concerns people. People who see it as their challenge to fulfil the true needs of the consumers all around the globe: healthy and safe food and a nice and personal decorated ‘living space’.
The new Fontys study programme “International Fresh Business Management (IFBM)” will precisely answer the questions in the first paragraph. From production till consumer, products flow through a lot of hands. They follow a chain of further processing steps, the so called Fresh Supply Chain. The product will be further processed, repackaged, refined and appear in commercials. Many steps and people are involved, until a product eventually lands on the table of the consumer.
“International Fresh Business Management” is a study course that combines marketing, logistics, economics and the knowledge of the fresh chain for local, regional and international markets. Food marketing addresses all aspects relevant for selling fresh produce: from market research and analysis to the development of strategic marketing plans and the development and implementation of operational marketing and sales plans. Food logistics organizes the flow of fresh produce from seed to plate. You pay attention to buying, organization, production, transport planning and packaging. You learn how to manage the supply chain and how to build long term relations with satisfied suppliers and customers. You also acquire basic knowledge of accountancy, economics, management skills, communication skills and Dutch and English.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób:
After your studies the world of Fresh Business will be open to you. Take part at the supply chain of the agriculture and food industry as a Product Developer or apply your skills in commercial enterprises as a Quality Manager. No matter what you do, the study course International Fresh Business Management has provided you with the required know-how to meet the challenges of the economic chain and the chain of goods in the fresh industry. The IFBM professional may get a job in any business in the fresh supply chain, from suppliers of agricultural raw materials to food and flower retail. Specifically, these jobs include marketing manager, logistics manager, value chain manager, export manager, of course in the domain of fresh produce. But it's also very well possible that the IFBM professional sets up an own business or becomes a consultant or researcher. Relevant sectors include agriculture, horticulture and fisheries, agri- and food wholesale, food and beverage processing, food and flower retail, garden centers, food service and agri- and food consultancy agencies.