We are the first university of applied sciences in the Netherlands offering an academic master’s programme. In this programme we look at Leisure and Tourism from the perspective of urban studies, policy and innovation management. You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events.
Our leisure time is a vital resource that can be used for creative and physical activity, building relationships, forging identities and developing skills. The experiences that fill our leisure time are provided by an industry which accounts for 6% of the workforce in the Netherlands. The phenomena of Leisure and Tourism are increasing in complexity and require an integrated and multidisciplinary approach. Courses of this academic master’s programme build on knowledge and expertise from various fields such as sociology, psychology, economics, management and marketing.
Research themes
You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events. The programme is divided into two phases. In the first phase you will take a number of business related courses like Understanding Leisure and Tourism, Attractions and Events, Imagineering as Strategic Design in Leisure Organisations and Experience Marketing in Leisure and Tourism. In the second phase you will work on your graduation. You will prepare for this in seminars together with other students, after which you will write your individual dissertation.
Na studia magisterskie mogą kandydować wszyscy, którzy ukończyli studia licencjackie lub inżynierskie (studia I stopnia), studia magisterskie lub studiują na ostatnim roku studiów I-stopnia. Studia, które planujesz powinny mieć zbliżony profil do tych obecnych lub ukończonych, ponieważ w procesie rekrutacji kluczowa jest ich zgodność programowa.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób:
Do you want to start with the Master of Science Leisure and Tourism Studies programme? See if you meet the admission requirements for international students.
f you have successfully completed the Bachelor of Science Leisure Studies programme, BUas Pre-master Leisure Studies (more information below), BUas pre-master’s programme Strategic Business Management and Marketing (SBM) or the Bachelor of Science Tourism programme, you will have direct access to the academic master’s programme.
If you have successfully completed an academic bachelor’s degree in any of the social sciences - such as sociology, psychology, economics, management or marketing – your access to the academic master’s programme will be evaluated in an introductory interview and/or an inventory of your methodology skills and academic knowledge in leisure studies.
Admission requirements for International applicants
For admission to this academic master programme an academic bachelor’s degree is required. In case you do not have a bachelor’s degree obtained in the Netherlands, our Admissions officer will evaluate if your bachelor’s degree can be considered a professional or an academic bachelor degree, compared to the Dutch educational system. The level of your research skills and theoretical background will be thoroughly evaluated, because an academic Master’s program needs a higher starting level than a professional bachelor diploma delivers.
Pre-master Leisure Studies
If you have a professional bachelor’s degree, you will first have to complete a pre-master’s track to prepare you for studying at an academic master’s level. After completion of this pre-master’s track, you will have direct access to the academic Master of Science Leisure and Tourism Studies.
Completion of the Master of Science Leisure and Tourism Studies will offer you a range of career opportunities.
For example:
Leisure Management:
management of theme parks, sports centres, events, leisure venues, theatre management and marketing, tour operations
Leisure Policy:
public policy advisor for local and national government, project development analyst, sports policymaker
Leisure Research:
researcher in public and commercial research organisations and universities
Leisure Education:
lecturer at universities of applied sciences and research universities