Marketing Management - Digital Business Concepts
Are you interested in innovation, digitisation, and entrepreneurship? During the course Marketing Management - Digital Business Concepts, you’ll become a commercial and all-round professional that uses innovative digital marketing strategies for an optimal business result.
We train you to become a modern, forward-looking marketing specialist. This programme will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers in their online ambitions and challenges. Think of interning at a digital agency, start-up, or a corporate innovation department. Examples of prominent Dutch companies collaborating with MM DBC are TamTam, Freshheads, and large organisations such as Coolblue, Heineken, and Philips.
Why study Marketing Management - Digital Business Concepts in the Netherlands?
- The study environment is very personal, so you’ll become part of a tight community and network.
- The program consists of a varied combination of marketing, media, creativity, technology, entrepreneurship, and the development and implementation of (digital) concepts.
- You’ll gain a lot of practical experience and will be able to build a network in the digital sector.
- There will be many opportunities to connect your personal, entrepreneurial ambitions to your studies – for example, by launching a start-up.
What will you be learning?
During the Digital Business Concepts course, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur.
- You’ll work on real assignments from leading companies in the field, such as Heineken and Philips.
- Our programme will enable you to develop creativity, business insight, research and organisational skills, planning strategies, and communication.
- Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.
- Wypis ocen – jeśli wciąż się uczysz i dlatego nie masz jeszcze świadectwa ukończenia szkoły średniej, bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu oraz termin jego przesłania znajdziesz tutaj.
- Świadectwo dojrzałości – w przypadku ukończenia szkoły średniej nie potrzebujesz wypisu ocen – wystarczy, że do formularza aplikacyjnego załączysz Świadectwo dojrzałości wraz ze świadectwem ukończenia liceum (bądź technikum).
Przed aplikacją sprawdź wymagania bezpośrednio na stronie uczelni. W przypadku problemów ze znalezieniem szczegółowych, aktualnych wymagań, skontaktuj się z konsultantami Kastu.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób:
- IELTS - 6.0
- TOEFL – 80
Ten program wymaga wiedzy z zakresu ekonomii – jeśli w Twojej szkole średniej ekonomia nie była nauczana, to uczelnia zaprosi Cię na obowiązkowe interview, podczas którego ustalą Twój poziom wiedzy z tej dziedziny. Jeśli okaże się on niewystarczający, to dostaniesz od uczelni materiały do nauki oraz link do obowiązkowego testu online z ekonomii. Jeżeli Twój poziom będzie wystarczający, to test nie będzie Cię obowiązywał.
Our students are well prepared to deal with digital innovations both practically and on a consultative level. Our graduates are able to advise start-ups and large corporations on their online strategies.As a DBC student, you can expect to develop expertise in a broad range of disciplines. Our courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel.
The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You’ll be able to start working as a:
- SEO/SEA specialist
- Growth hacker
- (Online) Marketeer
- (Big) data analyst
- Content specialist
- Or launch your own start-up
